Social Media, Blogging and Reviewing

This programming track explores the world of social media, book blogging and reviewing, and related areas such as book publicity, online tours, and more.  Whether you are a book blogger or an author seeking to learn better ways to promote and present your work, the Book Blogging and Reviewing Track at The Imaginarium offers a lot of fantastic content from our guest panelists and presenters.

SOCIAL MEDIA, BLOGGING and REVIEWING

Authors Behaving Badly: Authors, Editors, and Publishers discuss social media/public etiquette, as well as talk about how to handle public flubs with tact and professionalism.

Beyond the Book – ‘Net Marketing for Those Who Know Nothing of Marketing:  A quick and dirty look at today’s social media marketing opportunities and how authors without a marketing degree can make the most of their online presence.

Facebook as a Marketing Tool: Facebook is the place where the world hangs out. Learn how to use that massive audience to your advantage and boost your book sales.

Good Reviews: Our authors and Reviewers speak out about book reviews and the proper way to execute one so readers and authors alike can use them constructively.

Hashtags for People Who Don’t Tweet: New to Twitter? Don’t understand how to get your 140 characters heard over the din? We’re here to help! Join in the conversation on the best use for Twitter as a marketing tool.

How to Handle Negative Reviews with Grace: Worried about how to handle negativity toward your work? Come listen to authors and book bloggers talk about their firsthand experiences from both sides of the fence. They will offer suggestions for handling negative press without losing your cool and causing even more damage.

Marketing Roundtable: Our super-panel of artists and industry professional discuss the ins and outs of successful multi-media marketing and answer the audience’s questions.

So You Wanna Be a Reviewer: Reviewers, book bloggers, and authors talk about what it takes to be a successful book blogger. They will answer questions and discuss all aspects of the reviewing process, from procuring books to posting both positive and negative reviews.

Social Media Overview: A survey of the main social media networks, their strengths, and their importance for writers/storytellers.

The Blog Tour: What are they? Why do we use them? How do I get one? And what are they supposed to accomplish? These questions and more will be answered by our publishing professionals as they talk about this useful marketing tool.

The Newsletter and How to Make People Read It: Considering starting up a newsletter but not sure how to get people’s attention? Join in the conversation about newsletters, led by a team of panelists familiar with the art of making personal and publishing news interesting and fun.

Troll-Free Promotion: Are you tired of constantly ignoring Facebook and Twitter because all you see are ads for the same book or movie over and over? Worried your hard work is going to get lost in the mix? Then come on in and listen to what our people have to say! Our panelists will talk openly about the annoyances of promotion and how to get your word out without being obnoxious.

What Makes a Good Blog: Members of today’s blogosphere make up this panel which will tackles the touchy subjects surrounding blogging today. They will offer insights into how they built their followings and suggestions for creating a working, beautiful blog that will rise to the top of the web slush pile.